Martin was born and raised on the north coast of Zululand and learned to drive on the remote beaches at the age of 10 in a VW Beetle “beach buggy”, made by his father from electricians conduit and sheet metal. Ever since, 4×4 overlanding has been a way of life and he has adventured extensively across Southern Africa’s safari territory. Having been the founding partner of Avis Safari with a fleet of 110 premium safari vehicles under exclusive license from Avis global, Martin established Overland360 six years ago with business partner Stephen Becker to offer a specialised guided safari tour service.